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Flashback Fridays: No, That Is Not Kinky – Fifty Shades of Grey, Fandom & Fantasy Production

For today’s round of Flashback Fridays, I’ve reproduced an article I did on Fifty Shades of Grey, timed with the release of the movie adaptation. I’ve cleaned it up a bit, and added new feature images. The original article can still be found on What’s a Geek.

To this date, I don’t believe any of the issues that I brought up in this article have been resolved. If you’ve picked anything up on the internet that I missed, though, leave a note for me in the comments!


You know what I’m NOT going to do this weekend – or ever, for that matter? Watch Fifty Shades of Grey, the silver screen adaptation of the first book of E.L James’ trilogy. I am also not going to touch that entire series with a foot-long pole, and it is likely that I will not read any other thing written by that author in my lifetime.

This merits a little explanation. My decision to boycott these works comes not from the fact that the movie and its source material are, by the standards of anyone with a discerning brain, mediocre and boring. It also doesn’t come from the fact that Fifty Shades of Grey is supposedly THE mainstream pornographic work that people should turn to if they want to spice up their love lives with a little kink. It ALSO doesn’t come from the fact that I believe it to be religiously offensive (yeah, that’s a thing). I refuse to support to entire franchise because I believe that Fifty Shades is offensive on several fronts: as a product of today’s publishing industry, as a story that implies that an abusive relationship is “romantic” and “hot”, as a misrepresentation of BDSM and the BDSM community, as a former work of fanfiction, and as a work of fanfiction that has been produced by an INCREDIBLY irresponsible author.

Many brilliant articles have already tackled some of the reasons why I cannot stand Fifty Shades. Jenny Trout, for one, presents her personal position in “Let’s Talk About 50 Shades in a calm and rational way”. Emma Green, writer for The Atlantic, discusses BDSM and how Fifty Shades represents it at length in “Consent Isn’t Enough: The Troubling Sex of Fifty Shades”. Rose Waterland articulated her personal discomfort – one shared by many –  in this review. There have also been some very interesting reactions from professional dominatrixes, found here, here, and here. As such, I don’t think I need to speak any more on these matters. What I’m going to focus on, instead, are things that hit very close to home for me: my issues with Fifty Shades as a writer, a not-so-casual Fandom Studies academic, and as a fan.

A screenshot from Fifty Shades of Grey
Maybe I’d find this shot from Fifty Shades of Grey hot if I didn’t know that it came from Fifty Shades of Grey.

Fifty Shades is, by far, not the first work produced by former fanfiction writers. Cassandra Clare, author of The Mortal Instruments series, used to write for Harry Potter. Naomi Novik, author of the Temeraire saga, used to write for Harry Potter and Star Trek, among others. I have absolutely NO issue whatsoever with fanfic writers getting “serious” and trying their hand out at producing original work. I actually think that it’s great that more of these authors are getting attention. What is problematic about E.L. James, however, is that she didn’t ACTUALLY produce an original work that can be viewed as a separate entity from her fanfics. Fifty Shades is, at the end of it, an Alternate Universe fanfic for Twilight that she sold to a publishing house.

Does anyone else think that this is bad? If you don’t, let me spell it out for you. Her series is reputedly derivative, careless, and poorly written, and most people are blaming it on the fact that she used to be a fanfic writer. Furthermore, instead of taking some proper time out to attempt to write something totally new, James basically went “Oh, I’ll just change the names and hand this over to a publisher”. That says a lot about her (lack of) discipline and skill, doesn’t it?

Now, because of her carelessness and lack of discipline, readers and critics alike with no previous exposure to fanfiction, or who believe that fanfiction is not creative at all, will walk away with a pretty bad impression of what fanfic writers are capable of. James and Fifty Shades, I believe, is the embodiment of all of the bad stereotypes and examples that plague any fanfic writer who is attempting to be taken seriously as an author, and it’s likely that the very existence of Fifty Shades has just set back any progress we’ve made in this field by a couple of hundred steps. This is a Problem, guys.

Here’s another problem to consider. Fanfiction has always, in its essence, been about fantasy production: fanfics are living and breathing expressions of a fan’s devotion to a particular series. On one hand, they can be the explorations of possibilities that aren’t really elaborated upon in the work that they’re derived from. On the other hand, they’re wish fulfillment for the original writer, disseminated among his or her peers in the hopes of finding that one fellow fan (or several) that will read their work and go “OH MY GOD, THIS SO MUCH”. At best, fanfiction is both. As a general rule, most members of any fandom ascribe by the rule of “whatever floats your boat, man” – that is, we acknowledge that we all love the same thing, but each one of us has our own personal preferences and kinks that others may not necessarily share. And that’s okay. In fact, one of the so-called golden rules of posting one’s fan work online is to place warning labels as a means to respect the individual experiences and positions of other fans.

Screenshot from Fifty Shades of Grey
TL;DR: I like this stuff. If you do, awesome. If you don’t, awesome.

What is Not Okay is when a fan shames another fan for having these preferences, and – worse yet – said offender shames the other in a public venue, or resorts to attacking them personally through intimate channels of communication. This happens so often that it’s becoming uncomfortable for the larger and saner demographic of the community, especially since some have come to believe that it’s just part and parcel of our “culture” as fans to bully someone whom we don’t agree with. What is also Not Okay is failing to call a spade a spade, and not properly labeling the themes that readers might find in your works. An honest mistake is understandable; a deliberate omission or outright denial is not.

Unfortunately, this is what is happening with Fifty Shades: outright denial. Many dissenting voices have come forward with carefully written and intelligent critiques of this series on the basic premise that Fifty Shades of Grey equates domestic abuse and a lack of sexual consent as ideal and romantic. James, for the lack of a better term, has been a fucking irresponsible brat about this entire matter. While she says that she is in full support of promoting awareness of domestic violence, she is “horrified” at the fact that the romance she wrote up between Christian Grey and Anastasia Steele is viewed by a body of readers as an abusive relationship. She has also, on several instances, called readers who have attempted to start intelligent discourse on the matter “trolls”.

James isn’t the only person we should blame. James’ marketing team (assembled by her publisher, Random House) is now marketing Fifty Shades as the go-to instructional manual for how to have kinky sex. They have all tiptoed past or outright ignored the points that critics and readers alike have raised, and continue to tell everyone the same damned thing: “It’s not domestic abuse! It’s a redemption story! It’s love!”

I think I can see what is happening here. Random House wants to make a fuckton of money in a very offensive and irresponsible fashion, and this reflects poorly on their entire company. Like Jenny Trout, I do not think that banning the books or the movie outright is the solution, nor do I think that it’s entirely fair for us to do that. What I DO think, however, is that the least they could do is take a long, hard look at the issues at hand, and deliberate on it in a professional fashion. Heck, I’d be fine if they just went up there, said “yes, it is possible that Fifty Shades of Grey endorses domestic violence”, put warning labels on their books, and left it at that. But they haven’t.

James, on the other hand, has decided to expose as all to her immaturity by acting like a special snowflake. Instead of attempting to see the bigger picture, she is reacting to the “attacks” that people have made against her personal fantasies, and is doing the metaphorical equivalent of clapping her hands over her ears and singing her favorite song at the top of her lungs until the offending parties remove themselves from her presence. This kind of reminds me of one of my nieces when she’s having a tantrum. Note: the niece in question is six.

E.L. James, author of Fifty Shades of Grey

The actions and statements made by James put ALL fans, especially those of us who are aiming to produce creative works in the future, in a bad light. Due to the popularity of her work, James has effectively become the new face of fandom entitlement. She may be instrumental in leading many to believe that everyone who shares a background similar to hers will be as tasteless, as reckless, and as immature as she is, beyond being a pretty crappy writer. I will even go so far as to say that they may use James as an excuse, yet again, to deny the legitimacy of fan works, and their place within art, criticism, and discourse.

At this point, some of you guys might be wondering if this discussion is futile simply because Fifty Shades of Grey garnered such a big reader base, and will likely just get bigger due to the existence of the movie. Demand begets supply; that a lot of people bought the thing means that there must be something in the work that speaks to them. However, it is on that very point that I want to say that discussing Fifty Shades in a critical light becomes necessary. Its popularity leaves us with several questions. Why DOES Fifty Shades speak to such a large audience? Why DO a lot of people think it’s a great work? If we follow the idea that works of erotic fiction play upon our own desires, the next logical step, in my opinion, would be this: maybe a lot of people who like Fifty Shades do believe that the creepy, abusive relationship between Anastasia and Christian is what love and romance ought to be about. Either that, or a lot of people have been led to believe that Fifty Shades is, indeed, a desirable love story that ought to be emulated.

Once upon a time, discerning readers were worried that Bella Swan and Edward Cullen of Twilight would become a generation’s standard for love and romantic relationships, beyond becoming a fictional presentation of the code of behavior by which two parties engaged in an intimate relationship ought to act. Fifty Shades makes those two look harmless and almost socially acceptable. There already exists a prevalent culture of domestic violence all around the world, and there are alarming figures that show how many believe that in some cases, raping somebody may actually be okay. The kind of effect that Fifty Shades seems to be exposing all of us to some pretty ugly realities, and we might just be able to do something about it.

Still don’t think that any of this is a problem?

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Female, bisexual, not in Narnia about anything. Games, writes, DMs, watches shit, reads shit, loves cats. Answers to Kae, Pamela, Pam, Pam-Pam, Pammy, Pammeth. Pamera, and Pammu. Also part of the admin team of What's a Geek, over at!


  1. Marta Marta March 6, 2016

    I’d say that 50 Shades of Grey’s popularity comes from the fact that yes, many people do equate violence with romance. 50 Shades is hardly an isolated accident, it comes at the end of a long, long line of straight romances that did the same damned thing, except without ropes and crops. In how many books and movies the woman has some doubts, but she gets carried away by the man’s sheer will and personal charisma? How many women get shut up with a kiss, how many get kissed until they yield, how many are surprised with kisses and don’t get the chance to consent or not? The saddest thing about 50 Shades isn’t that it will create new trends. It’s that it follows the old one so damn well.

    • Pamela Punzalan Pamela Punzalan Post author | March 7, 2016

      Agreeing with pretty much everything you said there. It’s also part of the reason why I’m really frightened at the implications of its (continuing) popularity. People have perpetuated this idea that there is no such thing as non-consent, and that “no” can always become “yes”. This is a problem for EVERYONE.

  2. Kim Waltzer Kim Waltzer March 14, 2016

    James isn’t the only person we should blame. Random House and the marketing team that it has assembled for James is now marketing

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